Something those of you who own retail stores need to know about me: if it’s priced under two dollars and is at the checkout line, there’s a 90% chance I’ll buy it.
For example, that Hot Wheels car to your left, which I bought because it was there and $1.89.
Now it sits in my car, where people ask me why it’s there, and I explain how I fall for the vast majority of point-of-purchase items and flashy ad campaigns.
This is a serious, long term trend, and thus an official characteristic, much like the “if 2/3 of Bruce Willis/Will Smith/An Explosion are in it, I will like your movie” theory.
The reason this all came up right now is because I’d been messing with some test posters for the Dallas thing, and realized my dream movie poster is the following, elegant piece:

That’s it – I don’t need previews, pictures, fancy fonts, or anything except where to be and how much you want.
If I actually used checks, I’d give you a signed blank one and take my seat.
And another thing – I don’t care how skinny those girls are – I love ‘em.
Those girls are healthy, except that they smoke, which is the real reason they’re disgusting. But for real – they aren’t anorexic. You want to see anorexics, do some Google searching.
