I was logged in at Kickstarter checking out a project someone had sent me, and noted that I’ve actually submitted two projects in the past.

One was for $19,000,000,000 and eventually became The Christmas Bridge: A Timeless Excitement Fable.

The other I had no memory of, but there it was listed in my account as REJECTED:

Funding Goal
$10,000,000

Project Description
I want to buy a Super Bowl ad spot that is 15 seconds of a hand moving a toaster across the screen. There will be a voice-over going “There goes the…toaster toaster toaster toaster” for the whole 15 seconds.

Also the toaster will be a celebrity, but that’s not the voice, it’s the toaster itself. Like maybe I can try to get the toaster from Seinfeld.

This is once part performance art, one part experiment in crowdfunding, and one part deep social commentary. It has three parts total.

Project Rewards
Everyone will get to see the commercial and have the opportunity to download a drawing of a toaster.

In hindsight, I can see why this got shot down.

The combination of how cool it would be and the impossibility of tracking down a toaster that famous seems silly to me now.

When was the last time you gave money to a Kickstarter.